Press Releases

August 20, 2018

First Mobile-Enabled Lottery Card™ Debuts in Ohio

October 29, 2018

New way to purchase lottery products from Kroger check-out lanes debuts



Introducing The Lottery Card™!


The New Lottery Card

The New Lottery Card


Shelley Hunter

Shelley Hunter, Gift Card Girlfriend

As Gift Card Girlfriend, Shelley is the media’s #1 resource for all things gift cards.

From gift card tips and practical advice, to inspiring ideas and insights into the gift card industry, Shelley and her blog provide the top consumer guide to gift cards. In addition to sharing creative ideas, she is always on the lookout for gift card trends that impact the public, many of which have made national headlines. Shelley is also the spokesperson for, a Blackhawk Network business.

Shelley can talk about how shoppers use the Lottery Card, and the myriad self-use and gifting occasions for which it is perfect.

Mark Smith, Linq3

Mark Smith, Linq3

Mark is the Chief Marketing Officer, overseeing all marketing, business development and communications.

Headquartered in Atlanta, GA, Linq3 designs, builds and markets state of the art solutions for digital lottery gameplay.

Linq3 is a technology solution provider that holds regulatory approvals and state licenses that allow it to generate and distribute lottery tickets through a proprietary technology platform. This platform uses existing point of sale (POS) devices at major retailers across the United States.

Mark can speak to the technology behind the Lottery Card, and why the product stands to revolutionize the way consumers play the lottery.

David Tate, Blackhawk Network

David Tate, Blackhawk Network

David is the Senior Vice President of Sales and Marketing, overseeing new business and client development.

In 2001, Blackhawk invented a whole new way for brands and retailers to motivate consumers when it launched third-party retailing of gift cards in grocery. Blackhawk now provides a wide range of card, digital currency and affiliate network solutions that help brands and marketers drive revenue and engage with their audiences. Blackhawk boasts a large, global distribution network and the broadest catalog of retail, direct-to-consumer and B2B gift card solutions in market.

David can speak to the retail distribution of the Lottery Card, and why it represents an exciting new gift card opportunity for shoppers and retailers – particularly grocers.

Responsible Play

Linq3 is committed to encouraging responsible play.

Lottery Cards limit rates of play by state jurisdiction on a daily, weekly or monthly basis. Play limits are a key feature of the product, a differentiator versus traditional lottery tickets and offer a meaningful approach to responsible play.

Additionally, to ensure that only players of legal age play the lottery, Lottery Card retailers operate within the rules and regulations of the state lottery jurisdiction and any applicable game regulations.

While the vast majority of players enjoy our games without issue, we recognize our responsibility to make information and resources available to those who may show signs of problem gambling. These resources are on our website and on the Lottery Card packaging.

For help with problem gambling, call the National Council on Problem Gambling helpline at 888-522-4700 for confidential information and assistance 24 hours a day, or visit

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Consumer Experience

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